who WE are.

A group of big kids/self-proclaimed nerds who get excited about how the world works and are slightly obsessed with getting kids to feel that same buzz. That's the whole reason Eye Heart exists.

It started in Sydney classrooms. For five years we ran science clubs, everything from Wizarding Science to Toy-ology, tinkering our way through ideas with tens of thousands of kids to figure out what actually grabs then and makes them lean with - "wait, what? How does that work?" We weren't testing products. We were testing concepts, collating the experiences that hook kids in.

In 2024, we took what worked and turned it into kits. Since then more than 200,000 kids have done them at holiday camps around Australia. Turns out the good stuff travels.

We're still doing, making and tinkering and having fun sharing it with as many kids and families as possible. It's why we're Made for Curious.

Meet the team

Get to know the amazing people behind our success
Alana

Alana

Founder & CEO

PhD parasitologist, mum of 3 and the driving force behind Eye Heart. Alana sets the strategy, keeps things moving and is passionate about getting kids excited about the world around them.

Phoebe

Phoebe

Operations & Growth

Business management degree, wearer of many hats and with Eye Heart almost from day one. Phoebe keeps everything running smoothly.

Rachel

Rachel

Product & Education

HALT-accredited lead teacher with more than 16 years in the classroom. Rach makes sure every kit teaches as well as it entertains.

Gen

Gen

Head of Graphics & Design

Graphic designer with over 10 years of commercial experience. Gen gives Eye Heart our look & feel - making sure it's fun, colourful & full of heart.

Nico

Nico

Technical Designer

Technical designer with years in the industry and our resident tinkerer. Nico tests and refines every kit so it holds up to curious hands.

Our learning philosophy

Wonder first. Learning second.

Something awesome happens when a child builds something with their own two hands and it doesn't work... straight away. It needs a little thinking first.

Where most kits design the struggle out, we design it in. Because the real sense of "I did it" only shows up when the task wasn't easy. Just the right amount of challenging.

This is the moment most kids look up and say "I need help." It's also where the good stuff lives. So don't jump in. Not straight away. Give them space to think, to tinker, to try again. Ask questions instead of answers. "I wonder what happens if you try..." "What if...?"

More often than not, they'll surprise you. The out-of-the-box thinking, the questions, the connections they make to things they've seen before.

Every kit we make is built around that sequence. We lead with the thing that stops a kid in their tracks, and let the curiosity do the rest. The explanation lands differently when the brain is already searching for it.

Because a kid who wrestles something into working doesn't just learn how it works. They walk away certain they can build the next one too.

That's what we're really making. Not kits. Kids who back themselves.